R.E.M. Beauty
Services
Prestige Gondola
Retailer
Shoppers Drug Mart
Ariana Grande launches her cosmetics brand with Shoppers Drug Mart. For the launch of Ariana Grande's new cosmetic brand, R.E.M. Beauty teamed up with Protagon to create the integral inline display within Shoppers Drug Mart that brings the “vivid, limitless, and creative” launch to life.
To capture the essence of R.E.M. Beauty, Protagon focused on unique tray shapes, eye-catching planograms, and large hero stands that simply could not be missed when browsing the store.
Combining all these elements, bringing to life the out-of-this-world r.e.m beauty launch was an overarching success. Engaging customers in-store and supporting with the launch that has generated 13 million + Social Media impressions.
