Cricut
Services
Holiday Endcap
Retailer
Michaels
The Protagon team was tasked with implementing an endcap display for Cricut in Michaels locations across North America. This unit needs to enhance the shopping experience by improving product visibility and providing informative, creative graphics for the consumer.
The solution was a corrugate endcap display with an overarching banner that not only organized but also brought massive visibility to the space. Vibrant, informative graphics that not only caught the eye but also provided product information were essential.
The display was such a highlight that Cricut centered their “Cricut Christmas” Holiday Giveaway with Michaels around the display itself – urging customers to take pictures under the Cricut Mistletoe and tag them on social media, resulting in mass visibility in-store and virtually.
