MAC Cosmetics
Services
Visual Merchandising
Retailer
Charlotte Airport
MAC Cosmetics partnered with the Protagon team to introduce a striking new merchandising installation at Charlotte International Airport. Designed for high‑traffic visibility, the display blends MAC’s iconic aesthetic with a refined, durable build tailored specifically for the demands of the travel retail environment.
The custom display was engineered to stop travellers in their tracks in a fast‑moving concourse, combining elevated branding moments with a clean, modern structure that reflects MAC’s bold visual identity by leveraging the Protagon approach. Every detail - from material selection to lighting and layout was crafted to deliver maximum impact/function while maintaining seamless integration within the airport space.
This installation demonstrates how thoughtful design and precise execution can transform a traditional space into a powerful brand moment. MAC’s commitment to bold expression shines through, and we’re proud to help bring that vision to life in one of the busiest airports in the U.S.
